You know how I get annoyed from time to time about Instagram fashion influencers because they really don't know all that much about fashion and more often than not they mislead or misuse terminology? I tend to refer to them fake fashionistas ...
Well you wouldn't believe what Tanya Marie showed me today ... an influencer with 2.8 million followers ... that's someone making an awful lot of money right? ... yet she's not even a real person but a CGI ... yeah that's right ... a fake 3D model of a person wearing clothes from her advertisers ... like wtf???
See https://www.instagram.com/lilmiquela or @lilmiqelua
This isn't a whine by any means ... I'm actually very impressed with the skill it must have taken to pull this off! Considering all the issues with covid, social distancing, all the fashion shows being cancelled or even the newest concept of computer generated runway shows, was this really unexpected? Is this the way of the future? If it's ok to computer generate a runway show or magazine adverts, then is this just evolution?
Tanya was wondering about using CGI models for testing how your garments fit (a bit like Clo3D I guess) or using this to test the market before actually manufacturing anything. You could literally create a design, and use a CGI influencer to convince the world's buyers they needed it before you even sewed up a single sample.
If you wonder what the future the future of fashion will look like then this is probably it. Here you have a CGI with more sales potential than all my 30+ years of experience, shows, and marketing ... next to this, I'm a dinosaur.
But you know what's even more scary? What becomes of those people just learning how to make patterns and clothes for the first time now? I'm wondering if soon there will be a plug in app for our websites (you know, like there are forms, graphs, slideshows etc) that you can import your clothing designs to and the CGI will wear them and walk around in them in and in a way almost indistinguishable from a real person wearing the real clothes. Or is this even already a thing and I just don't know about it yet?